Challenge for Change launches 100,000km Continental Challenge for children’s charities

Challenge for Change has opened registration for its September 2026 Continental Challenge, inviting UK businesses, schools, clubs and individuals to collectively travel 100,000km across seven continents while raising money for children’s charities. The campaign builds on a 2025 debut that drew participants from 11 countries, supported 31 charities and raised more than £45,000.

Why it matters: - Challenge for Change is using a large-scale movement challenge to raise funds for children's charities while encouraging physical activity, wellbeing and community connection. - The 2026 campaign gives businesses an inclusive way to support employee engagement, team building and charitable giving in one initiative. - The event is designed so people of different ages, abilities and fitness levels can contribute toward the same goal.

What happened: - Challenge for Change launched The Continental Challenge in Birmingham on 19 August 2026. - The campaign invites businesses, schools, sports clubs, community groups and individuals across the UK to help travel 100,000 kilometres during September 2026. - Participants can join by walking, cycling, swimming, running, taking on an endurance event or choosing another personal activity. - Each participant selects their own target and the children's charity they want to support.

The details: - The campaign frames the 100,000km target as a symbolic journey across all seven continents. - Challenge for Change says the format is meant to keep participation accessible, with every kilometre counted toward the shared total. - The first campaign in 2025 brought together participants from 11 countries, supported 31 children's charities and raised more than £45,000. - Founder David Fenton said the event is about people encouraging one another, families getting active and communities backing charities that matter to them. - Fenton said the 2026 challenge is not about speed or fitness, but about people doing what they can and supporting one another. - Challenge for Change says the initiative can help participants improve wellbeing, connect with others and join a supportive community. - The organisation says businesses can create teams, run inter-department competitions, organise lunchtime walks or cycling groups and support charities chosen by employees. - Challenge for Change says teams of any size, from 10 people to 10,000, can take part.

Between the lines: - The campaign is trying to turn a charity fundraiser into a broad participation platform, which can appeal to employers looking for low-barrier employee engagement. - The emphasis on self-set targets and mixed activities suggests the organisers want to remove the fitness barrier that can limit workplace and community challenges. - The 2025 results give the 2026 effort a proof point that the model can attract international participation and meaningful fundraising.

What's next: - Challenge for Change says The Continental Challenge is now open for registration at challengeforchange.org.uk. - Participants can register, create teams and begin fundraising for the children's charity of their choice. - Organisers want more businesses to join the 2026 campaign. - The event will run throughout September 2026.

The bottom line: - Challenge for Change is betting that a simple, flexible and shared movement goal can scale into both a fundraising drive and a workplace wellbeing campaign. - New headline sponsors include Reconomy, BinIt, GiveWheel and Total Active Hub. - The 2026 campaign also includes strategic partners through the Running Industry Alliance, plus support from GiveWheel, Wolf Run, Muscle Mechanics, Ultra X, Long Run Club and the Liberti Group. - Ajmal Khan, director of BinIt, said the campaign brings together businesses, communities and individuals to create positive change where it is needed most. - Long-standing partners include Logoyo, Studio Up North, Soundbite Media, Hewitt Matthews, Strategy Plus and Trademark Tribe. - Challenge for Change also shared its LinkedIn page.